About Us
MVP Performance Institute was founded in 2004 by NFL hall of fame quarterback Joe Montana; Tom Mitchell a Fortune 500 Leadership Coach and NBA Sport Psychologist; and Hilleary Hoskinson, a successful corporate executive and 25-year veteran of building teams within an array of banking, publishing and technology companies. Distilling from their first-hand experience, Joe Montana and Tom Mitchell, co-authored a book, “The Winning Spirit: 16 Timeless Principles that Drive Performance”.
Since 2004. our coaching and training success has evolved into specialized programs supporting business teams tasked with delivering specific results in high pressure situations. Our clients are challenged with driving essential change and improving culture while managing the day-to-day demands of their business. We partner with these leaders to create winning teams.
In 2014, co-founders Tom Mitchell and Hilleary Hoskinson published “Winning Spirit Business: Sharpen Your Performance Edge”. This book includes forty performance psychology principles and practices that are applied to business success. This book is the foundation for our work and programs.

Hills drives change as an external performance coach with a deep understanding of the challenges and internal pressures that executives and their teams face. Prior to forming MVP, Hills was a marketing and publishing executive with a history of architecting highly motivated business and operational teams. He was an executive and Chief Marketing Officer at eHealth, Excite@Home, and U.S. News and World Report, and the first General Manager of Fast Company magazine.
Hills is a cum laude graduate from Dartmouth College and was the men’s lacrosse captain, receiving All-American honors. Much of Hilleary’s work applies the practical wisdom of proven sport psychology to business team challenges.
A native of Washington, DC, he currently splits his time between a home in Silicon Valley and the mountains of Montana. He and Barbara, his wife of forty years, share three adult children.

