About Us

Our role is to help build and maintain a positive performance culture that we call a Winning Spirit.

MVP Performance Institute was founded in 2004 by NFL hall of fame quarterback Joe Montana; Tom Mitchell a Fortune 500 Leadership Coach and NBA Sport Psychologist; and Hilleary Hoskinson, a successful corporate executive and  25-year veteran of building teams within an array of banking, publishing and technology companies. Distilling from their first-hand experience, Joe Montana and Tom Mitchell, co-authored a book, “The Winning Spirit: 16  Timeless Principles that Drive Performance”.

Cover photo of the book "The Winning Spirit"

Since 2004. our coaching and training success has evolved into specialized programs supporting business teams tasked with delivering specific  results in high pressure situations. Our clients  are challenged with driving essential change and improving culture while managing the day-to-day demands of their business. We partner with these leaders to create winning teams.

In 2014, co-founders Tom Mitchell and Hilleary Hoskinson published “Winning Spirit Business: Sharpen Your Performance Edge”. This book includes forty performance psychology principles and practices that are applied to business success. This book is the foundation for our work and programs.

Co-Founder

Hilleary Hoskinson (Hills)

Hilleary Hoskinson (Hills) is the co-founder and managing partner of MVP Performance Institute. Over the past twenty years at MVP, Hills has coached senior leaders and improved team performance across a wide range of public and private companies in finance, hospitality, construction, manufacturing, healthcare, technology, and professional services. 

Hills drives change as an external performance coach with a deep understanding of the challenges and internal pressures that executives and their teams face. Prior to forming MVP, Hills was a marketing and publishing executive with a history of architecting highly motivated business and operational teams. He was an executive and Chief Marketing Officer at eHealth, Excite@Home, and U.S. News and World Report, and the first General Manager of Fast Company magazine. 

Hills is a cum laude graduate from Dartmouth College and was the men’s lacrosse captain, receiving All-American honors. Much of Hilleary’s work applies the practical wisdom of proven sport psychology to business team challenges. 

A native of Washington, DC, he currently splits his time between a home in Silicon Valley and the mountains of Montana. He and Barbara, his wife of forty years, share three adult children. 

Co-Founder

Tom Mitchell

Tom Mitchell’s passion for exploring the boundaries of performance and leadership began as an athlete in his native Pennsylvania. His avid study of sport psychology, motivation and personal development, has led Tom to a richly varied career as a collegiate coach, professor, NBA team counselor, corporate executive coach, author and speaker. Co-founder of MVP Performance Institute, Tom works closely with business leaders in a wide range of industries, focusing on team dynamics, leadership development and life transitions. His straightforward methods and practices reveal the importance of tapping into one’s “inner game,” which leads to greater team and individual performance. Tom is most interested in working with executives who want to make significant and lasting change both within themselves and their companies. His skillful interweaving of sport psychology principles within business teams is driven by his desire to help leaders realize their potential and perform at their best. Tom co-authored The Winning Spirit, Sixteen Timeless Principles that Drive Performance Excellence with NFL legend Joe Montana [Random House 2005] ,Winning Spirit Basketball with NBA Hall of Fame member Chris Mullin[Skyhorse2011], and Winning Spirit Business in 2014with MVP co-founder Hilleary Hoskinson. Tom lives in the wine country of Northern California